From Product Discovery to a Solution Your Team Can Use
Makyn works alongside your product and pre-sales teams to understand what you sell, architect the right solution, build it, validate it with your team, and evolve it as your needs change.
How We Go From Strategy to a Working Solution
Makyn uses a structured, collaborative process designed to validate direction early, build around real selling needs, and create a solution your team can reuse and evolve. Initial discovery gets the program started — the detailed backlog continues to take shape as the program moves forward.
Understand Your Products and Pre-Sales Motion
Before anything is built, Makyn works with your team to understand the products, industries, business processes, personas, workflows, and pre-sales priorities the solution needs to support — enough to prioritize and get started, with more detail continuing to emerge as the program moves forward.
- Products and capabilities
- Common product combinations
- Industries and buyer personas
- Core use cases and workflows
- Existing demo environments
- Current demo pain points
- Pre-sales priorities
A shared understanding of what the solution needs to support.
Discover before building. Makyn doesn't begin engineering based on assumptions.
Design How It Comes Together
Makyn translates discovery into a prioritized solution architecture — designing how the highest-priority products, workflows, integrations, data, personas, and supporting interfaces come together before significant development begins. This covers what's needed to get started; priorities continue to be refined throughout the program.
- Priority horizontal and vertical solutions
- Product combinations
- Buyer personas
- End-to-end workflows
- Environment structure
- Data strategy
- Integration requirements
- AI experiences where relevant
- Shared versus solution-specific components
A prioritized starting point for which solution gets built first — not a fully fixed backlog for the entire engagement.
Prioritize the highest-value stories. We're not attempting to build every possible scenario at once — investment is focused on what matters most first.
Build the Solution
With the direction validated, Makyn builds the environments, workflows, integrations, data, personas, content, and supporting experiences required to tell the intended solution story.
- Functional demo environments
- Connected product experiences
- End-to-end workflows
- Integrations
- AI-assisted experiences
- Solution data
- Personas
- Supporting interfaces
- Industry context
A functional solution ready for stakeholder review and validation.
Build for the pre-sales organization. This creates a solution the whole team can use — not a one-off environment for a single opportunity.
Validate Before It Becomes the Standard
Makyn reviews the solution with product, pre-sales, and subject-matter stakeholders to ensure the workflows, capabilities, data, and story accurately represent what the organization needs to demonstrate — then prepares it for ongoing use by the pre-sales organization.
- Product accuracy
- Workflow and story alignment
- Usability for pre-sales
- Data and content
- Industry relevance
- Readiness for repeatable use
A validated solution, operationalized and ready for pre-sales use.
Validate along the way. Your team has opportunities to confirm direction and outcomes before the environment becomes the standard.
Pre-Sales Takes It the Last Mile
Makyn builds and maintains the reusable core solution. The pre-sales team can then adapt it when an individual customer conversation requires additional context, configuration, scenarios, or customer-specific data.
Keep pre-sales in control. Customer-specific storytelling stays with the people closest to the opportunity. The amount of last-mile work varies by solution and customer conversation.
Maintain & Evolve the Solution
After launch, Makyn continues maintaining the solution as products, integrations, workflows, and capabilities change — and works with your stakeholders to keep discovering, prioritizing, and building additional Solution Experiences — across new business processes and use cases, or into new industries — as priorities evolve.
- Product capabilities
- Integrations and APIs
- Workflows
- Personas
- Solutions
- Connected products
- Solution data
- AI experiences
A solution portfolio that stays aligned with what your team is selling.
Protect the investment. The solution keeps creating value instead of falling behind the product.
What We Need From Your Team
Makyn does the heavy lifting, but the strongest solutions are built with the right product and pre-sales context.
Pre-Sales
Share common demo scenarios, buyer needs, current pain points, and feedback on how the environment needs to support real customer opportunities.
Product
Help Makyn understand capabilities, workflows, integrations, product direction, and technical constraints.
Makyn
Own the solution strategy, architecture, development, data, and ongoing maintenance.
Your team provides the product and selling context. Makyn turns it into a tailored solution.
Frequently Asked Questions
Makyn starts with discovery alongside your product and pre-sales teams — understanding what you sell, how capabilities fit together, who you sell to, and where your current demo experience succeeds or breaks down.
No. Makyn can work from your existing demo environments where appropriate, or help establish a new solution from the ground up.
Yes. When products or capabilities are commonly sold together, Makyn designs connected solutions that reflect how they're actually sold rather than treating each one in isolation.
Different industries and buyer scenarios may require meaningfully different workflows, personas, data, and integrations — not just different branding on the same environment. An industry can contain multiple distinct solutions, each defined during Makyn's strategy stage.
Makyn does the heavy lifting. Your product and pre-sales teams are involved at key discovery and validation points to provide context and confirm direction, rather than carrying the day-to-day build.
Makyn builds and maintains reusable, tailored solutions and solution foundations for the broader pre-sales organization — around industries, use cases, workflows, and business scenarios — rather than a new custom build for every prospect. When an individual customer conversation requires additional context, configuration, scenarios, or customer-specific data, the pre-sales team makes those last-mile adjustments using the established solution. A need that surfaces in an individual opportunity can inform the reusable solution roadmap when it has broader value.
Makyn continues maintaining and expanding the solution as your product, integrations, and pre-sales priorities evolve, so it stays aligned with what your team is actually selling.
Makyn designs around your product architecture, workflows, and technical landscape, and can work from existing demo environments where it makes sense rather than starting over by default.
Let's Build the Solutions Your Pre-Sales Team Needs
If your team is spending too much time rebuilding demos or struggling to keep environments aligned with what you're selling, Makyn can help you create a more structured, scalable solution.